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A Structural Model of the Relationships Between Sport Website Quality, E-Satisfaction, and E-Loyalty

Hur, Youngjin; Ko, Yong Jae; Valacich, Joseph - In: Journal of sport management : the official journal of … 25 (2011) 5, pp. 458-474

Persistent link: https://www.econbiz.de/10009794720

The effect of Twitter on sports fans' information processing : an analysis of the controversial referee's decision in the 2012 London Olympic Games

Lee, Min Kyo; Ryu, Sangyoon; Clavio, Galen; Lovell, M. David - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 102-119

Persistent link: https://www.econbiz.de/10011541862

Social Media - Social Media and Sports Marketing: Examining the Motivations and Constraints of Twitter Users

Witkemper, Chad; Lim, Choong Hoon; Waldburger, Adia - In: Sport marketing quarterly : for professionals in the … 21 (2012) 3, pp. 170-184

Persistent link: https://www.econbiz.de/10010030147

Set the agenda like Beckham : a professional sports league's use of YouTube to disseminate messages to its users

Zimmerman, Matthew H.; Clavio, Galen E.; Lim, Choong Hoon - In: International journal of sport management and marketing … 10 (2011) 3/4, pp. 180-195

Persistent link: https://www.econbiz.de/10009869683

Payback Calls : A Starting Point for Measuring Basketball Referee Bias and Impact on Team Performance

Lim, Choong Hoon - 2010

Recent scandals in sports have (re-)emphasized the need for targeted monitoring that is legal, reasonable and effective. The National Basketball Association (NBA) provides an ideal environment to measure the effect of individual referees on team performance and non-conclusively test for possible...

Persistent link: https://www.econbiz.de/10013145155

Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisements

Lim, Choonghoon; Lee, Woo-Young; Pedersen, Paul M. - In: Journal of Global Scholars of Marketing Science 23 (2013) 1, pp. 55-71

Although advertising theorists have suggested that for maximum effectiveness the type of message appeal needs to match the type of service offered (i.e., a rational advertisement message appeal is more effective for a utilitarian service; an emotional advertisement message approach is suitable for...

Persistent link: https://www.econbiz.de/10010825456

The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment

McDaniel, Stephen R.; Lim, Choonghoon; Mahan III, Joseph E. - In: Journal of Business Research 60 (2007) 6, pp. 606-612

Persistent link: https://www.econbiz.de/10005473389

The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment

Mcdaniel, Stephen R.; Lim, Choonghoon; Mahan, Joseph E. - In: Journal of business research : JBR 60 (2007) 6, pp. 606-612

Persistent link: https://www.econbiz.de/10007730197