Gambarov, Vusal; Sarno, Debora; Hysa, Xhimi; Calabrese, … - In: The TQM Journal 29 (2017) 6, pp. 899-919
Purpose The purpose of this paper is to investigate the role of patient loyalty programs in healthcare environment, generally considered as a way to engage patients and potentially increase the perception of service quality of healthcare systems, but not systematically analyzed at the state of...