The study of an area and its related distributional and commercial dynamics of many types of products, especially with reference to certain territorial areas, calls for the recognition of new aggregative trends among economic operators which gravitate around retail businesses. Interpreting these...

In nowadays business arena services are involved in every economic activity, thus affecting business behavior of all enterprises. The growing importance of services compared to goods, and important role of services in global economy stimulates scholars and researchers among which, for instance...

Today an engineer can easily happen to use economic models and refer to economic theories within his design, just as easily a sanitary operator may adopt most recent production and service strategies in order to perform his duties. This is due to modern service logics, which is not confined any...

Today complex service systems represent an emerging model for business experiences and competition, strengthening inter-firms relationships for competitive advantage and long run survival. Studying several foundations of new dominant logics in international literature, it will be interesting to...

Purpose – The purpose of this paper is to reflect upon strategic marketing in emerging economies (EEs). It tries to answer the research question: what new business models are enabled by the Viable Systems Approach (VSA) and Service-Dominant Logic (SDL) perspectives? Design/methodology/approach...