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Innomediary agency and practices in shaping market innovation

Mele, Cristina; Russo Spena, Tiziana - In: Industrial marketing management : the international … 44 (2015), pp. 42-53

Persistent link: https://www.econbiz.de/10010481968

Innovating in practices

Russo Spena, Tiziana; Mele, Cristina - In: Service innovation : novel ways of creating value in …, (pp. 129-148). 2016

Persistent link: https://www.econbiz.de/10011497325

The architecture of the phygital customer journey : a dynamic interplay between systems of insights and systems of engagement

Mele, Cristina; Russo Spena, Tiziana - In: European journal of marketing 56 (2022) 1, pp. 72-91

Persistent link: https://www.econbiz.de/10012798638

A smart tech lever to augment caregivers' touch and foster vulnerable patient engagement and well-being

Mele, Cristina; Marzullo, Marialuisa; Di Bernardo, Irene; … - In: Journal of service theory and practice 32 (2022) 1, pp. 52-74

Persistent link: https://www.econbiz.de/10012879149

Boundary work in value co-creation practices : the mediating role of cognitive assistants

Mele, Cristina; Russo Spena, Tiziana; Marzullo, MariaLuisa - In: Journal of service management 33 (2022) 2, pp. 342-362

Persistent link: https://www.econbiz.de/10012880729

Smart nudging : How cognitive technologies enable choice architectures for value co-creation

Mele, Cristina; Russo Spena, Tiziana; Kaartemo, Valtteri; … - In: Journal of business research : JBR 129 (2021), pp. 949-960

Persistent link: https://www.econbiz.de/10012509773

Innovating in Practice : Perspectives and Experiences

Russo-Spena, Tiziana (ed.); Mele, Cristina (ed.); … - 2017

The purpose of the book is to devise an alternative conceptual vocabulary for studying innovation by stressing the role of social, contextual and cultural perspectives. This vocabulary is drawn on a service and on sociological perspectives on innovation based on the ontological assumption that...