The concept of heuristic decision making is adapted to dynamic influence processes in social networks. We report results of a set of simulations, in which we systematically varied: a) the agents\' strategies for contacting fellow group members and integrating collected information, and (b)...

The affirmation of social media platforms has radically changed customers purchasing habits and the way businesses develop their e-commerce sites. Indeed, e-vendors no longer invest money exclusively on advertisements on their e-commerce platforms; rather there is a fierce online competition...