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Hoffmann, Stefan - In: Der Betriebswirt : Management in Wissenschaft und Praxis 53 (2012) 3, pp. 10-14

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Hoffmann, Stefan; Schwarz, Uta; Müller, Stefan - In: International journal of internet marketing and … 6 (2011) 4, pp. 413-433

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Müller, Stefan; Hoffmann, Stefan - In: Der Markt : international journal of marketing 49 (2010) 1, pp. 43-51

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Hutter, Katharina; Hoffmann, Stefan - In: Der Markt : international journal of marketing 50 (2011) 2, pp. 121-135

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Schwarz, Uta; Hoffmann, Stefan - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 55 (2009) 2, pp. 19-30

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Hoffmann, Stefan; Liebermann, Susanne C.; Schwarz, Uta - In: Journal of promotion management : JPM 18 (2012) 1, pp. 60-83

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