Design thinking has been explored internationally as a tool for business seeking innovation as documented by influential authors, practitioners and scholars across business, design, governments and academia. However, the adoption of design thinking in Australia appears to be lagging in...

The emerging ‘customer engagement behaviour’ (CEB) literature predominantly discusses behaviours displayed by paying customers. However, the rise of free offerings, including free product trials, generates a need for re-examining the relevance of the existing paradigm based on paying...

In this paper, we provide a comprehensive assessment of the design thinking mindset. First, we review the design and management literature to identify and define key cognitive and behavioural components of a design thinking mindset, before we report our initial findings from 15 in-depth...