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The Internet's impact on marketing: Introduction to the JBR special issue on "Marketing on the web--behavioral, strategy and practices and public policy"

Biswas, Abhijit; Krishnan, Ram - In: Journal of Business Research 57 (2004) 7, pp. 681-684

Persistent link: https://www.econbiz.de/10005465902

The moderating role of brand familiarity in reference price perceptions

Biswas, Abhijit - In: Journal of Business Research 25 (1992) 3, pp. 251-262

Persistent link: https://www.econbiz.de/10005466107

The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention

Alford, Bruce L.; Biswas, Abhijit - In: Journal of Business Research 55 (2002) 9, pp. 775-783

Persistent link: https://www.econbiz.de/10005473585

An experimental assessment of effects associated with alternative tensile price claims

Biswas, Abhijit; Burton, Scot - In: Journal of Business Research 29 (1994) 1, pp. 65-73

Persistent link: https://www.econbiz.de/10005473662

Reference pricing studies in marketing: A synthesis of research results

Biswas, Abhijit; Wilson, Elizabeth J.; Licata, Jane W. - In: Journal of Business Research 27 (1993) 3, pp. 239-256

Persistent link: https://www.econbiz.de/10005474342

Electronic word-of-mouth (eWOM) generation in new media platforms: The role of regulatory focus and collective dissonance

Shin, Dongwoo; Song, Ji; Biswas, Abhijit - In: Marketing Letters 25 (2014) 2, pp. 153-165

In this research, we examine the role of two motivational forces associated with creation of electronic word-of-mouth (eWOM): regulatory focus and collective dissonance. Our studies show that generation of eWOM is enhanced by regulatory fit, while traditional WOM is dominated by the negativity...

Persistent link: https://www.econbiz.de/10010867878

Ambiguity and Exaggeration in Price Promotion: Perceptions of the Elder and Nonelder Consumer

Licata, Jane W.; Biswas, Abhijit; Krishnan, Balaji C. - In: Journal of consumer affairs : official publication of … 32 (1998) 1, pp. 56-81

Persistent link: https://www.econbiz.de/10007356322

Effects of Alternative Nutrition Label Formats and Nutrition Reference Information on Consumer Perceptions, Comprehension, and Product Evaluations

Burton, Scot; Biswas, Abhijit; Netemeyer, Richard - In: Journal of public policy & marketing : JPP & M ; an … 13 (1994) 1, pp. 36-47

Persistent link: https://www.econbiz.de/10007091680

Advertising and Environmental Issues - The Recycling Cycle: An Empirical Examination of Consumer Waste Recycling and Recycling Shopping Behaviors

Biswas, Abhijit; Licata, Jane W.; McKee, Daryl; Pullig, … - In: Journal of public policy & marketing : JPP & M ; an … 19 (2000) 1, pp. 93-105

Persistent link: https://www.econbiz.de/10007050004

Special Issue on Pricing and Public Policy - Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands' Prices and Semantic Cues

Biswas, Abhijit; Pullig, Chris; Krishnan, Balaji C.; … - In: Journal of public policy & marketing : JPP & M ; an … 18 (1999) 1, pp. 52-65

Persistent link: https://www.econbiz.de/10007056055