Narrow search
Showing 61 - 70 of 470
Cover Image
Influencing Consumers' Selection of Domestic Versus Imported Products: Implications for Marketing Based on a Model of Helping Behavior
Olsen, Janeen E.; Granzin, Kent L.; Biswas, Abhijit - In: Journal of the Academy of Marketing Science 21 (1993) 4, pp. 307-322
Persistent link: https://www.econbiz.de/10006156011
Cover Image
Consumer Perceptions of Tensile Price Claims in Advertisements: An Assessment of Claim Types Across Different Discount Levels
Biswas, Abhijit; Burton, Scot - In: Journal of the Academy of Marketing Science 21 (1993) 3, pp. 217-230
Persistent link: https://www.econbiz.de/10006156020
Cover Image
Preliminary Assessment of Changes in Labels Required by the Nutrition Labeling and Education Act of 1990
Burton, Scot; Biswas, Abhijit - In: Journal of consumer affairs : official publication of … 27 (1993) 1, pp. 127-144
Persistent link: https://www.econbiz.de/10006223850
Cover Image
The Internet's impact on marketing - Introduction to the JBR special issue on "Marketing on the web-behavioral, strategy and practices and public policy"
Biswas, Abhijit; Krishnan, Ram - In: Journal of business research : JBR 57 (2004) 7, pp. 681-684
Persistent link: https://www.econbiz.de/10006718546
Cover Image
The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention
Alford, Bruce L.; Biswas, Abhijit - In: Journal of business research : JBR 55 (2002) 9, pp. 775-784
Persistent link: https://www.econbiz.de/10006722894
Cover Image
An Experimental Assessment of Effects Associated With Alternative Tensile Price Claims
Biswas, Abhijit; Burton, Scot - In: Journal of business research : JBR 29 (1994) 1, pp. 65-74
Persistent link: https://www.econbiz.de/10006744824
Cover Image
Reference Pricing Studies in Marketing: A Synthesis of Research Results
Biswas, Abhijit; Wilson, Elizabeth J.; Licata, Jane W. - In: Journal of business research : JBR 27 (1993) 3, pp. 239-256
Persistent link: https://www.econbiz.de/10006746718
Cover Image
Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance
Yagci, Mehmet I.; Biswas, Abhijit; Dutta, Sujay - In: Journal of business research : JBR 62 (2009) 8, pp. 768-774
Persistent link: https://www.econbiz.de/10008250659
Cover Image
I Want to Buy the Advertised Product Only!: An Examination of the Effects of Additional Product Offers on Consumer Irritation in a Cross-Promotion Context
Thota, Sweta; Biswas, Abhijit - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 123-136
Persistent link: https://www.econbiz.de/10008229551
Cover Image
Partitioned pricing: Can we always divide and prosper?
Burman, Bidisha; Biswas, Abhijit - In: Journal of retailing 83 (2007) 4, pp. 423-436
Persistent link: https://www.econbiz.de/10007883833