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Consumer Perceptions of Tensile Price Claims in Advertisements: An Assessment of Claim Types Across Different Discount Levels
Biswas, Abhijit; Burton, Scot - In: Journal of the Academy of Marketing Science 21 (1993) 3, pp. 217-230
Persistent link: https://www.econbiz.de/10006156020
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I Want to Buy the Advertised Product Only!: An Examination of the Effects of Additional Product Offers on Consumer Irritation in a Cross-Promotion Context
Thota, Sweta; Biswas, Abhijit - In: International journal of advertising : the quarterly … 38 (2009) 1, pp. 123-137
Persistent link: https://www.econbiz.de/10009976388
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Is a website known by the banner ads it hosts? Assessing forward and reciprocal spillover effects of banner ads and host websites
Chaturvedi Thota, Sweta; Song, Ji Hee; Biswas, Abhijit - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 877-907
Persistent link: https://www.econbiz.de/10010043473
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Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance
Yagci, Mehmet I.; Biswas, Abhijit; Dutta, Sujay - In: Journal of business research : JBR 62 (2009) 8, pp. 768-774
Persistent link: https://www.econbiz.de/10008250659
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I Want to Buy the Advertised Product Only!: An Examination of the Effects of Additional Product Offers on Consumer Irritation in a Cross-Promotion Context
Thota, Sweta; Biswas, Abhijit - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 123-136
Persistent link: https://www.econbiz.de/10008229551
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ARTICLES - Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services
Dean, Dwane Hal; Biswas, Abhijit - In: Journal of advertising : official publication of the … 30 (2001) 4, pp. 41-58
Persistent link: https://www.econbiz.de/10008119319
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The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation
Biswas, Dipayan; Biswas, Abhijit; Das, Neel - In: Journal of advertising : official publication of the … 35 (2006) 2, pp. 17-32
Persistent link: https://www.econbiz.de/10008126621
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Partitioned pricing: Can we always divide and prosper?
Burman, Bidisha; Biswas, Abhijit - In: Journal of retailing 83 (2007) 4, pp. 423-436
Persistent link: https://www.econbiz.de/10007883833
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Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance
Yagci, Mehmet I.; Biswas, Abhijit; Dutta, Sujay - In: Journal of business research : JBR 62 (2009) 8, pp. 768-775
Persistent link: https://www.econbiz.de/10008895067
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Effect of discounts on search and shopping intentions: the moderating role of shopping environment
Das, Neel; Burman, Bidisha; Biswas, Abhijit - In: International journal of electronic marketing and … 1 (2006) 2, pp. 155-168
Persistent link: https://www.econbiz.de/10007388826