Alegre, Inés; Berbegal-Mirabent, Jasmina; Guerrero, Adrian - In: Journal of Business Strategy 40 (2019) 5, pp. 46-53
Purpose: Mission statements are a key element of any organization. Ideally, the mission statement should be written at the initial stages of an organization’s life to be a useful tool to guide future organization’s decisions and strategy. However, at the early stages of an organization’s...