Experiential product framing and its influence on the creation of consumer reviews
Year of publication: |
2019
|
---|---|
Authors: | Gallo, Iñigo ; Townsend, Claudia ; Alegre, Inés |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 98.2019, p. 177-190
|
Subject: | Experiential marketing | Experiential framing | Product reviews | Word of mouth | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Event-Marketing | Event marketing | Kaufentscheidung | Purchase decision |
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