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Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors
Minton, Elizabeth; Lee, Christopher; Orth, Ulrich R.; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 69-84
Persistent link: https://www.econbiz.de/10009762981
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Advancing the aesthetic middle principle : trade-offs in design attractiveness and strength
Giese, Joan L.; Malkewitz, Keven; Orth, Ulrich R.; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1154-1161
Persistent link: https://www.econbiz.de/10010365167
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Emphasizing brand heritage : does it work? And how?
Rose, Gregory; Merchant, Altaf; Orth, Ulrich R.; … - In: Journal of business research : JBR 69 (2016) 2, pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
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Shopping experiences in visually complex environments : a self-regulation account
Orth, Ulrich R.; Wirtz, Jochen; Brunner, Amelia - In: Journal of service management 27 (2016) 2, pp. 194-217
Persistent link: https://www.econbiz.de/10011565147
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Is beauty in the aisles of the retailer? : package processing in visually complex contexts
Orth, Ulrich R.; Crouch, Roberta C. - In: Journal of retailing 90 (2014) 4, pp. 524-537
Persistent link: https://www.econbiz.de/10010473269
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Semantic congruence effects across olfactory and visual stimuli on product perception : an implicit and explicit approach
Nibbe, Nathalie - 2015
Persistent link: https://www.econbiz.de/10010478550
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Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors
Minton, Elizabeth; Lee, Christopher; Orth, Ulrich R.; … - In: Green advertising and the reluctant consumer, (pp. 61-76). 2014
Persistent link: https://www.econbiz.de/10010399383
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Weinkonsumentenverhalten : der aktuelle Stand der Forschung und Ausblick
Orth, Ulrich R.; Arnold, René - In: Weinmarketing : Kundenwünsche erforschen, Zielgruppen …, (pp. 3-33). 2011
Persistent link: https://www.econbiz.de/10008758303
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Warum sich Menschen an Marken binden : die Steigerung von Kompetenz als Motiv der Markenbindung
Proksch, Michael - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009512575
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Using attribution theory to explain tourists' attachments to place-based brands
Orth, Ulrich R.; Stöckl, Albert; Veale, Roberta; … - In: Journal of business research : JBR 65 (2012) 9, pp. 1321-1327
Persistent link: https://www.econbiz.de/10009562025