Chapter 1. Introduction -- Chapter 2. An overview of the luxury fashion industry -- Chapter 3. The new consumers of luxury -- Chapter 4. The omnichannel strategy in the fashion industry -- Chapter 5. “See now buy now” -- Chapter 6. Additive manufacturing and smart textiles -- Chapter 7. The...

Cover -- Title Page -- Copyright -- Contents -- Introduction -- Chapter 1 The Concept of Luxury -- A Problematic Definition -- Chronicle of a Semantic Evolution -- Classification of Existing Definitions -- Luxury Values -- True Luxury, Intermediate Luxury -- Luxury, Being and Appearing -- Five...

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- 1 Introduction -- 2 Public relations history re-imagined -- 3 The digital public relations turn -- 4 Communicating the projective organisation -- 5 The riparian brand -- 6 Justification and...