Luxury in the digital age : a multi-actor service encounter perspective
Year of publication: |
2020
|
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Authors: | Holmqvist, Jonas ; Wirtz, Jochen ; Fritze, Martin Paul |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 121.2020, p. 747-756
|
Subject: | Brand communities | Digital luxury | Digitization | Luxury | Luxury brands | Luxury service | Service encounter | Luxusgüter | Luxury goods | Digitalisierung | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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