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51
How complex do movie channel contracts need to be?
Raut, Sumit
;
Swami, Sanjeev
;
Lee, Eunkyu
;
Weinberg, …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 627-641
Persistent link: https://www.econbiz.de/10003765824
Saved in:
52
Special issue:
Marketing
movies
Pritzker, Steven R.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003859356
Saved in:
53
Film
marketing
Kerrigan, Finola
-
2010
-
1. ed.
Persistent link: https://www.econbiz.de/10003866252
Saved in:
54
Short - Subject Film Market of Europe
Golden, N. D.
-
1927
Persistent link: https://www.econbiz.de/10003451118
Saved in:
55
Heimatpflege zwecks Suppenpromotion : zum Einsatz von Lichtbildern und Filmen in der Schweizer Lebensmittelbranche am Beispiel von Maggi
Zimmermann, Yvonne
- In:
Zeitschrift für Unternehmensgeschichte
52
(
2007
)
2
,
pp. 203-226
Persistent link: https://www.econbiz.de/10003554065
Saved in:
56
Mapping the arts
marketing
literature
O'Reilly, Daragh
- In:
Arts marketing : an international journal ; AM
1
(
2011
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10009301296
Saved in:
57
Excel entertainment : a reflection of contemporary Bollywood
St-Jean Larouche, Valérie
;
Brunet, Johanne
- In:
International journal of arts management
17
(
2015
)
2
,
pp. 64-63
Persistent link: https://www.econbiz.de/10010515297
Saved in:
58
Up to standard? : market positioning and performance of Hong Kong films, 1975 - 1997
Tang, Yi
;
Wezel, Filippo Carlo
- In:
Journal of business venturing
30
(
2015
)
3
,
pp. 452-466
Persistent link: https://www.econbiz.de/10010518624
Saved in:
59
Investigating the strategic
marketing
significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
60
The international film business : a market guide beyond Hollywood
Finney, Angus
-
2015
-
Second edition
Persistent link: https://www.econbiz.de/10010424167
Saved in:
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