When stockouts restrict consumers' freedoms, two independent responses can occur: product desirability, or a reactance … attributions. While all consumers experience source negativity in response to stockouts, only consumers high in reactance …, high reactance consumers respond positively to stockout-restoration, while low reactance consumers respond negatively to …

studies, we investigate the role of the freedom of choice as a key contributing construct in influencing a person s happiness …. We define two hypothetical sub-constructs for the freedom of choice to fully develop a model of happiness. We name those …