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Positioning for advantage : techniques and strategies to grow brand value

Whitler, Kimberly A. - 2021

Introduction and Organizing Framework -- The Marketing Impact Framework -- The Positioning Concept -- The Brand Essence Statement -- Strategy Mapping Methods -- The Strategic Marketing Plan -- The Creative Brief -- The Marketing Technology Blueprint -- Key Opinion Leader and Influencer Mapping...

Persistent link: https://www.econbiz.de/10012417604

An exploration of how boards of directors impact chief marketing officer performance : insights from the field

Whitler, Kimberly A. - In: AMS review : official publication of the Academy of … 12 (2022) 1/2, pp. 105-115

Persistent link: https://www.econbiz.de/10013401755

Power to the principals! : an experimental look at shareholder say-on-pay voting

Krause, Ryan; Whitler, Kimberly A.; Semadeni, Matthew - In: Academy of Management journal : AMJ 57 (2014) 1, pp. 94-115

Persistent link: https://www.econbiz.de/10010347646

The top management team : conceptualization, operationalization, and a roadmap for scholarship

Krause, Ryan; Roh, Joseph; Whitler, Kimberly A. - In: Journal of management 48 (2022) 6, pp. 1548-1601

Persistent link: https://www.econbiz.de/10013268101

Customer relationship stage and the use of picture-dominant versus text-dominant advertising : a field study

Lewis, Michael; Whitler, Kimberly A.; Hoegg, Jo Andrea - In: Journal of retailing 89 (2013) 3, pp. 263-280

Persistent link: https://www.econbiz.de/10009781856

The influence of the board of directors on outside-in strategy

Whitler, Kimberly A.; Puto, Christopher P. - In: Industrial marketing management : the international … 90 (2020), pp. 143-154

Persistent link: https://www.econbiz.de/10012322006

Why CMOs never last

Whitler, Kimberly A.; Morgan, Neil A. - In: Harvard business review : HBR 95 (2017) 4, pp. 46-54

Persistent link: https://www.econbiz.de/10011685877

The power partnership : CMO & CIO

Whitler, Kimberly A.; Boyd, D. Eric; Morgan, Neil A. - In: Harvard business review : HBR 95 (2017) 4, pp. 55

Persistent link: https://www.econbiz.de/10011685924

So geht Werbung in China

Whitler, Kimberly A. - In: Harvard-Business-Manager : das Wissen der Besten 41 (2019) 8, pp. 50-58

Persistent link: https://www.econbiz.de/10012028126

Why the influence of women on boards still lags

Whitler, Kimberly A.; Henretta, Deborah A. - In: MIT sloan management review 59 (2018) 3, pp. 79-81

Persistent link: https://www.econbiz.de/10011840750