The practice of celebrity endorsements has proliferated over time. Now days it has become a pervasive element of advertising industry especially in India. Celebrity endorsement business has become a multi-million industry in India. Marketers use celebrity endorsers to influence the purchase...

Advertising is powerful medium of mass communication, particularly TV advertising. The need and importance of advertising is increasing day by day. All the companies want their product to be at the top in the so the companies spend a lot on advertising, marketing and promotion of their product....

The practice of celebrity endorsements has proliferated over time. Now days it has become a pervasive element of advertising industry especially in India. Celebrity endorsement business has become a multi-million industry in India. Marketers use celebrity endorsers to influence the purchase...

The management of water resources is a priority problem in agriculture, especially in areas with limited water supply. The determination of crop water requirements and crop coefficient (K c ) of agricultural crops helps to create an appropriate irrigation schedule for the effective management of...

The Financial Inclusion sector has been witnessing a lot of progress with respect to opening zero frill account for all people, Introduction of DBT (Direct benefit transfer), in which money is directly being credited to the end customer account and hence eliminating the middle man and minimizing...

Under imprecise creditworthiness information, borrowers may make erroneous credit decisions. Credit reports—which record one’s creditworthiness—became free in the entire U.S. in 2005, while these had already been free in seven states. Exploiting this in a difference-in-differences setting,...

We show that pollution increases the offering yields of municipal bonds, indicating increased risk. We establish this using a difference-in-differences design, comparing the bonds from U.S. counties revealed to contain per- and poly-fluoroalkyl substances (PFAS) in their drinking-water supplies...

The aim of this paper is to review and evaluate models used to assess the market penetration of energy technologies. While there are different models and tools, choosing the appropriate approach for a particular application is very challenging. In this paper, each model is reviewed and discussed...