Reward-based crowdfunding (RBC) is a growing industry in which consumers choose valuable innovations directly. We explore how menu design affects consumer choice in RBC by introducing an extensive dataset of Kickstarter menus. According to our findings, consumers prefer menu options with close...

Advances in data collection have made it increasingly easy to collect information on advertising exposures. However, translating this seemingly rich data into measures of advertising response has proven difficult, largely due to concerns that advertisers target customers with a higher propensity...