Exploring the relationship between online review framing, pictorial image and review "coolness"
Year of publication: |
2023
|
---|---|
Authors: | Fan-Osuala, Onochie |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 40.2023, 1, p. 56-66
|
Subject: | Cool | Coolness | Framing | Hedonic | Image | Online review | Pictorial |
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