Similar Search Results

Eco-product choice cuts both ways : how proenvironmental licensing versus reinforcement is contingent on environmental consciousness

Garvey, Aaron M.; Bolton, Lisa E. - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 2, pp. 284-298

Persistent link: https://www.econbiz.de/10011770946

Sustainable marketing : market-driving, not market-driven

Sheth, Jagdish N.; Parvatiyar, Atul - In: Journal of macromarketing 41 (2021) 1, pp. 150-165

Persistent link: https://www.econbiz.de/10012485425

Marketing research on environmental sustainability

Iacobucci, Down; Gabriel, Marcelo L. D. S.; Schneider, … - In: Continuing to broaden the marketing concept : making …, (pp. 261-292). 2020

Persistent link: https://www.econbiz.de/10012321237

Is eco-friendly unmanly? : the green-feminine stereotype and its effect on sustainable consumption

Brough, Aaron R.; Wilkie, James E. B.; Ma, Jingjing; … - In: Journal of consumer research : JCR ; an … 43 (2016) 4, pp. 567-582

Persistent link: https://www.econbiz.de/10011734552

Sustainable consumption behavior of energy and water-efficient products in a resource-constrained environment

Marzouk, Omneya A.; Mahrous, Abeer A. - In: Journal of global marketing 33 (2020) 5, pp. 335-353

Persistent link: https://www.econbiz.de/10012313051

Youths’ word-of-mouth in a developing country : roles of green promotion and green brand loyalty

Thanh Hai Phan; Ngoc Diep Nguyen; Hai Giang Ha; Mai Trang Le - In: Business, mangagement and economics engineering : BMEE 22 (2024) 1, pp. 112-137

Purpose - This paper investigates the mediating role of green brand loyalty between green brand image and word-of-mouth (WoM) and the moderating role of green promotion and brand social responsibility among Vietnamese youth. Research methodology - Using an online questionnaire from 1st October...

Persistent link: https://www.econbiz.de/10015052640

A bibliometric analysis of perceived risks : a closer look at green marketing and green purchase intention

Sanyal, Aparajita; Sur, Samiran - In: International journal of productivity and quality … 43 (2024) 1, pp. 74-103

Persistent link: https://www.econbiz.de/10015065630

Modelling consumers' environmental responsibility and understanding of eco-labels : a conceptual framework for empirical research in Malaysia

Khan Md. Raziuddin Taufique; Chamhuri Siwar; Talib, … - In: International journal of green economics 8 (2014) 3/4, pp. 199-225

Persistent link: https://www.econbiz.de/10011346385

Impediments to adoption of green products : an ISM analysis

Nath, Vishnu; Pati, Rupesh Kumar; Agrawal, Rajat; … - In: Journal of promotion management : JPM 20 (2014) 5, pp. 501-520

Persistent link: https://www.econbiz.de/10010467285

Towards environmental awareness : a review on the upgrowing edge of green cosmetics

Kapoor, Rachita; Singh, Anurupa B - In: Indian journal of economics & business : IJEB 18 (2019) 1, pp. 293-306

Persistent link: https://www.econbiz.de/10012666313

1
2
3
4
5
6
7
8
9
10
Next
Last