Purpose – To convey the findings of an investigation into the relationship between poetry and business thinking, which began with the hypothesis that regular reading and analysis of poetry and its levels of meaning, subtle verbal and nonverbal contextual nuances, emotional content, and...

Purpose – This paper reports the results of more than a decade‐long research journey on how firms can go beyond competing to creating uncontested market space, or “blue oceans,” that makes the competition irrelevant. Design/methodology/approach – Studies over 150 blue‐ocean creations...

Purpose – The purpose of this paper is to give the reader a first‐hand view of why and how a major global corporation uses arts‐based learning, from the perspective of its Chairman and CEO. Design/methodology/approach – This paper is an interview with Harold (Terry) McGraw III, Chairman...

Purpose – The purpose of this article is to introduce and discuss the “Entrepreneurial Health Audit”. This organizational tool is used to assess a firm's entrepreneurial intensity, diagnose organizational characteristics low in entrepreneurial intensity, and to create an understanding of...