Similar Search Results

Brands as core assets : trends and challenges of branding in fashion business

Jin, Byoungho; Cedrola, Elena - In: Fashion branding and communication : core strategies of …, (pp. 1-39). 2017

Persistent link: https://www.econbiz.de/10014547468

Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty

Lin, Fan-Lu; Ku, Te-Hsing - In: South African journal of business management 54 (2023) 1, pp. 1-8

, generating attachment and loyalty to a luxury fashion brand. Originality/value: This research presents insights about digital … brand experiences and related essential constructs in the context of the luxury fashion brand; moreover, this study offers …Purpose: The visual storytelling feature of Instagram provides luxury fashion brands with an appropriate platform to …

Persistent link: https://www.econbiz.de/10014536023

The brand of "hijabers" between marketability and Islamic identity

Aloui, Narjess; Amdouni, Cyrine - In: International journal of islamic marketing and branding 3 (2018) 4, pp. 341-352

Persistent link: https://www.econbiz.de/10012051030

Factors influencing Saudi young female consumers' luxury fashion in Saudi Arabia : predeterminants of culture and lifestyles in Neom city

Algumzi, Areej - In: Journal of risk and financial management : JRFM 15 (2022) 7, pp. 1-13

lifestyles. In this context, the perceptions towards luxury fashion among the Saudi citizens were identified to be one of the … evaluates factors influencing Saudi young female consumers' luxury fashion in Saudi Arabia, which can act as predeterminants of … fashion in Saudi Arabi. …

Persistent link: https://www.econbiz.de/10013369044

"Doing the brand" : aesthetic labour as situated, relational performance in fashion retail

Cutcher, Leanne; Achtel, Pamela - In: Work, employment & society : a journal of the British … 31 (2017) 4, pp. 675-691

Persistent link: https://www.econbiz.de/10011706594

A focused supply chain strategy for luxury fashion management

Brum, Alessandro; Castelli, Cecilia; Karaosman, Hakan - In: Journal of fashion marketing and management 21 (2017) 4, pp. 544-563

Persistent link: https://www.econbiz.de/10011795894

A funky-formal fashion collection : struggling for a creative concept in HUGO BOSS

Vangkilde, Kasper Tang - In: Journal of business anthropology 10 (2021) 1, pp. 48-64

Persistent link: https://www.econbiz.de/10012616716

The hidden value of second-hand luxury: exploring the levels of second- hand integration as part of a luxury brand's strategy

Turunen, Linda Lisa Maria; Henninger, Claudia E. - In: Sustainable Luxury : An International Perspective, (pp. 13-33). 2022

Persistent link: https://www.econbiz.de/10013362537

Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands

Strebinger, Andreas; Rusetski, Alexander - In: Journal of global marketing 29 (2016) 1/5, pp. 282-297

Persistent link: https://www.econbiz.de/10011654425

Fashion and organization studies : exploring conceptual paradoxes and empirical opportunities

Korica, Maja; Bazin, Yoann - In: Organization studies : an international … 40 (2019) 10, pp. 1481-1497

Persistent link: https://www.econbiz.de/10012137105