Detoxifying luxury and fashion industry : case of market driving brands
Ivan Coste-Manière, Hamdi Guezguez, Mukta Ramchandani, Marie Reault and Julia van Holt
Year of publication: |
2017
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Authors: | Coste-Manière, Ivan ; Guezguez, Hamdi ; Ramchandani, Mukta ; Reault, Marie ; Holt, Julia van |
Published in: |
Detox fashion : case studies. - Singapore : Springer, ISBN 978-981-10-4782-4. - 2017, p. 29-43
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Subject: | Luxusgüter | Luxury goods | Mode | Fashion | Markenartikel | Brand | Markenführung | Brand management |
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