Discusses the Korean conglomerate Samsung in the context of world and regional business and economics. Presents a case study and rationale for the growth of Samsung, tracing its history and progress to the present day. Discusses particularly international production capability and decision making.

This paper develops and tests a conceptual model of the effects of store name, brand names and price discounts on consumers' evaluations (store image, brand quality perceptions, internal reference prices, and value perceptions) and purchase intentions. The moderating effects of consumer...