The dynamics of online consumers’ response to price promotion
Year of publication: |
2019
|
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Authors: | Kim, Youngsoo ; Krishnan, Ramayya |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 30.2019, 1, p. 175-190
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Subject: | online buying behavior | hidden Markov model (hmm) | price promotion | coupon utilization | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Online-Handel | Online retailing | Markov-Kette | Markov chain |
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