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Objective: Practices of traditional marketing cannot be fully applied to small and medium-sized enterprises (SMEs). SMEs owners have a responsibility to replace the practice with innovative behaviour such as entrepreneurial marketing (EM). This objective of this study is to examine the role of...
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An individual's behavior can be determined by the personality traits they possess, which are a description of a set of characteristics that are unique to the individual. Previous analyses have indicated that the Big-5 personality traits (openness to experience, conscientiousness, extraversion,...
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