develop a general conceptual model of traceability for food product recall. This conceptual model incorporates quality control … the context of a simulated recall due to E. coli in ground beef. The results of our simulations indicate that traceability … might be valuable in terms of its return in saved recall costs. In addition, the effect of improved quality control measures …

-disparaging humour (Study 2). Sense of superiority, brand attitude, ad claim recall and the perceived humorousness of the ad were then … (Studies 1 and 2) and enhanced ad claim recall (Study 2). These effects did not, however, extend to ads featuring non …

validity using paired ads with day-after recall scores. Design/methodology/approach – This paper discusses literature from … behavioroid measures (not seven-point scales); recall measures are inadequate proxies for behavior. Practical implications – By …

evidence-based persuasion principles also achieve higher day-after-recall. Design/methodology/approach – The author evaluates … scope of their tests is still very extensive. Day-after-recall is also arguably a better measure of advertising … memory. This model explains why ad recall ought to be poorly correlated with sales, and highlights the need for Armstrong et …

This paper revisits the no-recall assumption in job search models with take-it-or-leave-it offers. Workers who can … recall previously encountered potential employers in order to engage them in Bertrand bidding have a distinct advantage over …

This paper revisits the no-recall assumption in job search models with take-it-or-leave-it offers. Workers who can … recall previously encountered potential employers, in order to engage them in Bertrand bidding, have a distinct advantage …