Narrow search
Showing 1 - 10 of 42
Cover Image
The effects of corporate ability and corporate social responsibility on winning customer support : an integrative examination of the roles of satisfaction, trust and identification
Xie, Yi - In: Global economic review 43 (2014) 1, pp. 73-92
Persistent link: https://www.econbiz.de/10010339714
Cover Image
Corporate reputation and customer behavioral intentions: the roles of trust, identification and commitment
Keh, Hean Tat; Xie, Yi - In: Industrial marketing management : the international … 38 (2009) 7, pp. 732-742
Persistent link: https://www.econbiz.de/10003893181
Cover Image
The effects of two kinds of corporate publicity on customer-brand relationship
Xie, Yi; Peng, Siqing - In: Frontiers of business research in China : selected … 4 (2010) 1, pp. 73-100
Persistent link: https://www.econbiz.de/10003953867
Cover Image
How to repair customer trust after negative publicity : the roles of competence, integrity, benevolence, and forgiveness
Xie, Yi; Peng, Siqing - In: Psychology & marketing 26 (2009) 7, pp. 572-589
Persistent link: https://www.econbiz.de/10003874119
Cover Image
How do corporate associations influence customer relationship strength? the effects of different types of trust
Xie, Yi; Peng, Siqing - In: Journal of strategic marketing 19 (2011) 5, pp. 443-454
Persistent link: https://www.econbiz.de/10009314482
Cover Image
A combinatorial optimization model for enterprise patent transfer
Xie, Yi; Takala, Josu; Liu, Yang; Chen, Yong - In: Information technology and management 16 (2015) 4, pp. 327-337
Persistent link: https://www.econbiz.de/10011398838
Cover Image
An extended model of preference formation between global and local brands : the roles of identity expressiveness, trust, and affect
Xie, Yi; Batra, Rajeev; Peng, Siqing - In: Journal of international marketing 23 (2015) 1, pp. 50-71
Persistent link: https://www.econbiz.de/10010520814
Cover Image
Taming the blame game : using promotion programs to counter product-harm crises
Xie, Yi; Keh, Hean Tat - In: Journal of advertising : official publication of the … 45 (2016) 2, pp. 211-226
Persistent link: https://www.econbiz.de/10011486887
Cover Image
Decision comfort
Parker, Jeffrey R.; Lehmann, Donald R.; Xie, Yi - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 113-133
Persistent link: https://www.econbiz.de/10011521968