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Is obsession with data and analytics making future marketers analytical researchers? : a conceptual customer relationship marketing model for customized marketing education
Kaur, Gunjeet - In: Journal of education for business 94 (2019) 8, pp. 569-575
Persistent link: https://www.econbiz.de/10012201291
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Internal stakeholders' claims on branding a state university
Dholakia, Ruby R. - In: Services marketing quarterly 38 (2017) 4, pp. 226-238
Persistent link: https://www.econbiz.de/10011798686
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Information sources and factors influencing enrolment in ICT and STEM University study programmes
Meštrović, Dunja; Bagarić, Lidija; Jakominić Marot, … - In: Economic and business review : EBR 21 (2019) 1, pp. 37-56
Persistent link: https://www.econbiz.de/10012268534
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Socio-economic and institutional precondtions for the formation of the educational services market in higher education of Ukraine
Lomonosov, Anatolii; Lomonosova, Oksana; Nadtochi, Iryna - In: Baltic Journal of Economic Studies 5 (2019) 2, pp. 104-116
Persistent link: https://www.econbiz.de/10012200965
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Factors influencing student satisfaction in universities in the Gulf region : does gender of students matter?
Parahoo, Sanjai K.; Harvey, Heather L.; Tamim, Rana M. - In: Journal of marketing for higher education 23 (2013) 2, pp. 135-154
Persistent link: https://www.econbiz.de/10010232463
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An overview of higher education in the Arabian Gulf
Madichie, Nnamdi O. - In: International journal of business and emerging markets … 7 (2015) 4, pp. 326-335
Persistent link: https://www.econbiz.de/10011541633
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Student co-creation behavior in higher education : the role of satisfaction with the university experience
Elsharnouby, Tamer H. - In: Journal of marketing for higher education 25 (2015) 2, pp. 238-262
Persistent link: https://www.econbiz.de/10011497297
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Negative evaluations of service quality - a framework for identification and response
Dawes, Jillian; Rowley, Jennifer - 1999
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Marketing Practice: Applied Marketing Science, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455182
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University choice : which attributes matter when you are paying the full price?
Walsh, Caroline; Moorhouse, Jan; Dunnett, Andrew; … - In: International journal of consumer studies 39 (2015) 6, pp. 670-681
Persistent link: https://www.econbiz.de/10011418956
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Antecedents and consequences of co-creation in credence-based service contexts
Kasnakoglu, Berna Tari - In: The service industries journal 36 (2016) 1/2, pp. 1-20
Persistent link: https://www.econbiz.de/10011564479