Amron, Amron; Usman, Usman; Mursid, Ali - In: Journal of Islamic Marketing 9 (2018) 2, pp. 370-383
Purpose: The purpose of this study is to examine the effect of satisfaction (SAT) and trust (TRS) on word of mouth (WOM) and buying decision (BD) for Sharia life insurance in the Muslim society of Indonesia. Design/methodology/approach: The research design was taken from 386 Muslim customers...
