Electronic and Traditional Word of Mouth as Trust Antecedents in Life Insurance Buying Decisions
Year of publication: |
2018
|
---|---|
Authors: | Amron, Amron |
Published in: |
International Journal of E-Business Research (IJEBR). - IGI Global, ISSN 1548-114X, ZDB-ID 2400957-X. - Vol. 14.2018, 4 (01.10.), p. 91-103
|
Publisher: |
IGI Global |
Subject: | Buying Decision | Electronic Word of Mouth | Life Insurance | Trust |
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