Martin, Dick - In: Journal of Business Strategy 35 (2014) 4, pp. 45-51
Purpose – This article aims to hypothesize a model of trust in both senses of the word – a model, as in something to … and keeping the trust of customers, investors, employees and other stakeholders is critical to business success. There is … also broad agreement that trust in business and government has been in serious decline over the past few decades, as …