Huang, Song; Chen, Guocan; Ma, Yanan - In: Journal of industrial engineering and management : JIEM 8 (2015) 5, pp. 1602-1622
Purpose: Dual-channels have been widely used in practice, and the pricing decisions and the online channel operation mode choice have been the core problems in dual-channel supply chain management. This paper focuses on the online channel operation mode choice from the supply chain power...