Optimal pricing policies for differentiated brands under different supply chain power structures
Year of publication: |
1 June 2017
|
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Authors: | Luo, Zheng ; Chen, Xu ; Chen, Jing ; Wang, Xiaojun |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 259.2017, 2 (1.6.), p. 437-451
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Subject: | Retailing | Pricing | Customer's value | Brand preference | Power structure | Markenartikel | Brand | Preismanagement | Pricing strategy | Lieferkette | Supply chain | Markenführung | Brand management | Markenimage | Brand image |
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