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Transmedia consumption experiences: consuming and co-creating interrelated stories across media
Ilhan, Behice E. - 2011
Marketers and consumers alike are experiencing immense changes in the way entertainment is conceived, consumed, produced, distributed, and marketed as a result of intensifying socio-cultural, technologic, and economic convergence (Jenkins 2006, Dena 2004). Transmedia storytelling, aesthetic and...
Persistent link: https://www.econbiz.de/10009477779
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Transmedia Storytelling as an Educational Strategy: A Prototype for Learning English as a Second Language
Bidarra, José; Rodrigues, Patricia - In: International Journal of Creative Interfaces and … 7 (2016) 2, pp. 56-67
storyworld. …
Persistent link: https://www.econbiz.de/10012043642
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Struggle for the Universe: Maneuvering the Narrative World of Assassin's Creed
Martens, Sjors - In: International Journal of Gaming and Computer-Mediated … 8 (2016) 2, pp. 20-33
The Assassin's Creed franchise mainly consists of video games but has over the years created a narrative universe … narrative universe of Assassin's Creed changes player engagement with the franchise allows one to understand audience …
Persistent link: https://www.econbiz.de/10012044951
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Comic Books, Video Games, and Transmedia Storytelling: A Case Study of The Walking Dead
Ecenbarger, Charlie - In: International Journal of Gaming and Computer-Mediated … 8 (2016) 2, pp. 34-42
the specific methods that are being employed by creators to further engage the audience in the transmedia storyworld. …
Persistent link: https://www.econbiz.de/10012044952
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Building self-brand connections : exploring brand stories through a transmedia perspective
Granitz, Neil; Forman, Howard - In: The journal of brand management : an international journal 22 (2015) 1, pp. 38-59
Persistent link: https://www.econbiz.de/10011288613
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Narrative transportation and transmedia consumption experience in the cultural field
Bourgeon-Renault, Dominique; Derbaix, Maud; Jarrier, Élodie - In: International journal of arts management 21 (2019) 2, pp. 27-42
Persistent link: https://www.econbiz.de/10012060741
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Transmedia Brand Storytelling : Immersive Experiences from Theory to Practice
Sutherland, Karen; Barker, Richie - 2023
Chapter 1: Transmedia Brand Storytelling - Immersive Campaign Experiences from Theory to Practice -- Chapter 2: What is transmedia storytelling? -- Chapter 3: The creative logic of transmedia storytelling -- Chapter 4: Practitioner perceptions of transmedia storytelling -- Chapter 5: Planning...
Persistent link: https://www.econbiz.de/10014375077
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El vector lúdico en los juegos de realidad alternativa : desmontando una aporía fundamental en el género
Ruiz-García, David - In: Redmarka : revista de marketing aplicado 27 (2023) 1, pp. 21-39
Persistent link: https://www.econbiz.de/10014308074
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Contract Mix and Ownership
Bai, Chong-en; Tao, Zhigang - Department of Economics, Boston College - 1997
co-existence of company-owned units and franchised units in a franchise company. It adopts and extends important features …
Persistent link: https://www.econbiz.de/10005102696
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Tourism potential of the confluence between river Niger and river Benue in Nigeria: Implication for project finance
Meseko, Alfred Ayodele; Obieje, Davison Iheanyi; … - In: Journal of Global Entrepreneurship Research 8 (2018) 6, pp. 1-14
Introduction: This research proposes the development of the confluence of river Niger and river Benue in Nigeria as a viable international tourist center. Case description: The confluence of river Niger and river Benue in Lokoja Nigeria, is the site proposed for intervention. The study...
Persistent link: https://www.econbiz.de/10012009040