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A cross-cultural comparison of electronic word-of-mouth and country-of-origin effects

Fong, John; Burton, Suzan - In: Journal of business research : JBR 61 (2008) 3, pp. 233-242

Persistent link: https://www.econbiz.de/10003717198

Special issue: Sponsored search

Jansen, Bernard J. (contributor) - 2008

Persistent link: https://www.econbiz.de/10003717223

Sponsored search: an overview of the concept, history, and technology

Jansen, Bernard J.; Mullen, Tracy - In: International journal of electronic business 6 (2008) 2, pp. 114-131

Persistent link: https://www.econbiz.de/10003717227

Navigational behaviour and sponsored search advertising

Brooks, Nico; Magun, Harrison - In: International journal of electronic business 6 (2008) 2, pp. 132-148

Persistent link: https://www.econbiz.de/10003717239

Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level

Turnbull, Don; Bright, Laura F. - In: International journal of electronic business 6 (2008) 2, pp. 149-171

Persistent link: https://www.econbiz.de/10003717313

The influence of college students' shopping orientations and gender differences on online information searches and purchase behaviours

Seock, Yoo-Kyoung; Bailey, Lauren R. - In: International journal of consumer studies 32 (2008) 2, pp. 113-121

Persistent link: https://www.econbiz.de/10003717575

Bedeutung von Krankenhausdatenbanken im Internet aus Nutzersicht : eine informationsökonomische Analyse

Poll, Stephanie - 2008

Persistent link: https://www.econbiz.de/10003719600

Discounting financial literacy : time preferences and participation in financial education programs

Meier, Stephan (contributor); Sprenger, Charles (contributor) - 2008

Many policy makers and economists argue that financial literacy is key to financial well-being. But why do many individuals remain financially illiterate despite the apparent importance of being financially informed? This paper presents results of a field study linking individual decisions to...

Persistent link: https://www.econbiz.de/10003719622

Food risk communication and consumers' trust in the food supply chain : findings from the TRUST project

Romano, Donato - In: System dynamics and food networks research, the case of …, (pp. 43-54). 2007

Persistent link: https://www.econbiz.de/10003634530

Der Businessplan als institutionalisiertes Informationssystem im Gründungsprozess

Chwolka, Anne; Raith, Matthias - 2008

Persistent link: https://www.econbiz.de/10003635360