Yang, Ke; Choi, Jeong-gil; Chung, Jellna - In: Global business and finance review 26 (2021) 1, pp. 79-94
customers perceive the SSTs and behave. Design/methodology/approach: This study hypotheses that the original TAM and extended … TAM would not apply to customers using SSTs in Chinese budget hotels. All the relationships among variables on these … models were tested by using a Structural Equation Model (SEM). Findings: Results proved that all of the relationships on the …