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customers perceive the SSTs and behave. Design/methodology/approach: This study hypotheses that the original TAM and extended … TAM would not apply to customers using SSTs in Chinese budget hotels. All the relationships among variables on these … models were tested by using a Structural Equation Model (SEM). Findings: Results proved that all of the relationships on the …
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partial least square approach of the structural equation modeling (PLS-SEM) is employed to investigate the direct effects of …
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This study was designed to analyse factors that influence customers' intention to adopt e-banking service channels in Ethiopia. A conceptual framework was designed by integrating variables from theory of planned behaviour, technology acceptance model, and previous studies. Through stratified...
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