Chen, Chun-An; Lee, Shang-Ru - In: Asian Journal of Empirical Research 3 (2013) 9, pp. 1223-1236
People are familiar with the concept of product branding, but the concept of nation branding has just emerged in recent years. It is a significant forward-thinking trend. The related researches about nation branding are relatively few. The scopes include exports, governance, culture, people,...