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Social media for cultural communication : a critical investigation of museums' Instagram practices
Amanatidis, Dimitrios; Mylona, Ifigeneia; Mamalis, Spyridon - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 6 (2020) 2, pp. 38-44
Persistent link: https://www.econbiz.de/10012269030
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Social media for cultural communication: A critical investigation of museums’ Instagram practices
Amanatidis, Dimitrios; Mylona, Ifigeneia; Mamalis, Spyridon - In: Journal of Tourism, Heritage & Services Marketing 6 (2020) 2, pp. 38-44
. Specifically, the study focuses on examining the use of Instagram by museum communication professionals and aims at carrying out a …Purpose: The purpose of the study is to investigate the use of Instagram by museums in the Greek cultural scene … twofold investigation: Firstly, if and how the Instagram is used to reach out to their visitors and secondly, the public …
Persistent link: https://www.econbiz.de/10012217534
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From #mcdonaldsfail to #dominossucks : an analysis of Instagram images about the 10 largest fast food companies
Guidry, Jeanine D.; Messner, Marcus; Jin, Yan; … - In: Corporate communications : an international journal 20 (2015) 3, pp. 344-359
Persistent link: https://www.econbiz.de/10011401387
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Theoretical analysis of effective communication with customets in social networks
Achmedov, R. S. - In: Economics : the strategy and practice : ESP (2015) 3, pp. 127-134
Persistent link: https://www.econbiz.de/10011417299
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SOS to my followers! : the role of marketing communications in reinforcing online travel community value during times of crisis
Oltra González, Itziar; Camarero Izquierdo, Carmen; … - In: Tourism management perspectives : TMP 39 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012631583
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Classifying the narrated #selfie : genre typing human-branding activity
Eagar, Toni; Dann, Stephen - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1835-1857
Persistent link: https://www.econbiz.de/10011617861
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Social media enhances consumer behaviour during e-transactions : an empirical evidence from Bahrain
ALShaer, Dalal Saad; Hamdan, Allam Mohammed Mousa; … - In: Journal of information & knowledge management : JIKM 19 (2020) 1, pp. 2040012-1-2040012-23
Persistent link: https://www.econbiz.de/10012292604
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Consumers' online purchasing intentions post COVID-19 : evidence from Lebanon and the Kingdom of Bahrain
El Khoury, Charbel M.; Choudhary, Mrinalini; Al Alam, … - In: Administrative Sciences : open access journal 13 (2023) 1, pp. 1-19
The future of consumers' online shopping trends post COVID-19 remains among the contemporary topics that necessitate further explorations. The aim of this research is to explore the intention of Lebanese and Bahraini consumers to shop online in the post pandemic era. This study extends the...
Persistent link: https://www.econbiz.de/10014231791
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Image-focused social media for a market analysis of tourism consumption
Latorre-Martínez, María Pilar; Iñíguez-Berrozpe, Tatiana - In: International journal of technology management : IJTM 64 (2014) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10010434542
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International overview of business profiles from the perspective of Instagram users
Machová, Renáta; Santa, Kamilla; Basa, Patrik - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 11-22
Persistent link: https://www.econbiz.de/10013161945