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61
Conspicuous consumption of luxury experiences : an experimental investigation of status perceptions on social media
Siepmann, Carolin
;
Holthoff, Lisa Carola
;
Kowalczuk, Pascal
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 454-468
Persistent link: https://www.econbiz.de/10013164367
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62
Understanding which cues people use to identify influencer marketing on
Instagram
: an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
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63
Why are consumers following social media influencers on
Instagram
? : exploration of consumers' motives for following influencers and the role of materialism
Lee, Jung Ah
;
Sudarshan, Sabitha
;
Sussman, Kristen L.
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 78-100
Persistent link: https://www.econbiz.de/10013167385
Saved in:
64
Analysing users' engagement with eSports team : does Covid-19 matter?
Di Virgilio, Francesca
;
Soliman, Mohammad
;
Ul Haq, …
- In:
HR analytics and digital HR practices : digitalization …
,
(pp. 243-271)
.
2022
Persistent link: https://www.econbiz.de/10012872808
Saved in:
65
Developing a model for athletes' personal brands on social networks : case study:
Instagram
Zakerian, Alireza
;
Sarkoohi, Pegah
;
Ghafouri, Farzad
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10012990321
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66
How endorser-product congruity and self-expressiveness affect
Instagram
micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
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67
Temporal variability of emotions in social media posts
Weismayer, Christian
;
Gunter, Ulrich
;
Önder, Irem
- In:
Technological forecasting & social change : an …
167
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012798606
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68
Exploring travel selfies : the case of Barcelona
Camprubí, Raquel
;
Rojas, Pamela
- In:
Enlightening tourism : ET ; a pathmaking journal
11
(
2021
)
2
,
pp. 506-530
Persistent link: https://www.econbiz.de/10012801549
Saved in:
69
Be creative, my friend! : engaging users on
Instagram
by promoting positive emotions
Casaló, Luis V.
;
Flavián Blanco, Carlos
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 416-425
Persistent link: https://www.econbiz.de/10012544844
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70
Local experiences on
Instagram
: social media data as source of evidence for experience design.
Gon, Marika
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012548522
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