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Consumer behavior on Facebook : does consumer participation bring positive consumer evaluation of the brand?

Ho, Ching-wei - In: EuroMed journal of business 9 (2014) 3, pp. 252-267

Persistent link: https://www.econbiz.de/10010416279

Prior negative experience, online privacy concerns and intent to disclose personal information in Chinese social media

Yang, Hongwei Chris - In: International journal of e-business research : an … 10 (2014) 2, pp. 23-44

Persistent link: https://www.econbiz.de/10010425639

Credibility of information in online communities

Hajli, M. Nick; Sims, Julian; Featherman, Mauricio; … - In: Journal of strategic marketing 23 (2015) 3, pp. 238-253

Persistent link: https://www.econbiz.de/10011300845

EWOM effects on hotel booking intentions, attitudes, trust, and website perceptions

Ladhari, Riadh; Michaud, Mélissa - In: International journal of hospitality management 46 (2015), pp. 36-45

Persistent link: https://www.econbiz.de/10011302002

Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers

Kananukul, Chawanuan; Jung, Sojin; Watchravesringkan, … - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 148-166

Persistent link: https://www.econbiz.de/10011302382

Functional characteristics of banking websites and customer loyalty : the mediating role of online trust

Berraies, Sarra; Chtioui, Rached; Yahia, Karim Ben - In: The journal of applied business research 31 (2015) 3, pp. 911-923

Persistent link: https://www.econbiz.de/10011304803

Does social media marketing improve business performance?

Gülsoy, Tanses Yasemin - In: Handbook of research on effective advertising …, (pp. 416-439). 2015

Persistent link: https://www.econbiz.de/10011283735

Economics of eBay's buyer protection plan

Westland, James Christopher - In: Financial innovation : FIN 1 (2015) 7, pp. 1-20

Background: This paper explores the financial viability of eBay's Buyer Protection Plan. Methods: We explore their warranty model assuming exponential auction listing and claims times, under competing assumptions of Normal (classical portfolio theory) versus Paretian claims (industry practice)...

Persistent link: https://www.econbiz.de/10011296330

Antecedents of online purchase intention and behaviour: uncovering unobserved heterogeneity

Silva, Joaquim; Pinho, José Carlos; Soares, Ana; Sá, … - In: Journal of business economics and management 20 (2019) 1, pp. 131-148

The paper aims at exploring the antecedents of customers' online purchase intention and behaviour, and at uncovering sources of heterogeneity. A sample of customers was surveyed to measure perceived risk and benefits, trust, online purchase intention and behaviour. The study confirmed the causal...

Persistent link: https://www.econbiz.de/10012175004

Examining the impacts of positive and negative online consumer reviews on behavioral intentions : role of need for cognitive closure and satisfaction guarantees

Sharifi, Seyed Shahin - In: Journal of hospitality marketing & management 28 (2019) 4, pp. 397-426

Persistent link: https://www.econbiz.de/10012176669