EWOM effects on hotel booking intentions, attitudes, trust, and website perceptions
Riadh Ladhari; Mélissa Michaud
| Year of publication: |
2015
|
|---|---|
| Authors: | Ladhari, Riadh ; Michaud, Mélissa |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 46.2015, p. 36-45
|
| Subject: | Electronic word of mouth | Facebook | Online reviews | Attitude and trust toward hotel | Booking intentions | Virales Marketing | Viral marketing | Hotellerie | Hotel industry | Vertrauen | Confidence | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Website | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011302002