Narrow search
Showing 1 - 10 of 11,179
Cover Image
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander; Hilken, Tim; Chylinski, Mathew; … - In: Journal of business research : JBR 116 (2020), pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Cover Image
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang; Xie, Quan - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
Cover Image
Battle of Realities – eine qualitativ-empirische Analyse über den Einsatz von Augmented Reality und Virtual Reality im Vertrieb
Schachtsieck, Daniel - In: Junior Management Science (JUMS) 7 (2022) 5, pp. 1361-1374
Zahlreiche Unternehmen kennen die möglichen Einsatzmöglichkeiten von Augmented Reality und Virtual Reality und die daraus resultierenden Potenziale nicht. Auch die aktuelle Forschung weist hier große Lücken auf. Das Ziel dieser Arbeit ist es, eine Entscheidungshilfe für deren Einsatz im...
Persistent link: https://www.econbiz.de/10014528814
Cover Image
Immersive Unternehmenswelten : wie Virtual, Augmented und Mixed Reality die Wirtschaft verändern können
Dalton, Jeremy; Acker, Olaf - 2023 - 1. Auflage
Persistent link: https://www.econbiz.de/10013201840
Cover Image
Virtual und Augmented Reality : Status quo, Herausforderungen und zukünftige Entwicklungen : TA-Vorstudie
Kind, Sonja R.; Ferdinand, Jan-Peter; Jetzke, Tobias; … - 2019
Persistent link: https://www.econbiz.de/10012127180
Cover Image
Identification of technology diffusion by citation and main paths analysis : the possibility of measuring open innovation
Su, Wei-Hao; Chen, Kai-Ying; Lu, Louis Y. Y.; Huang, Ya-Chi - In: Journal of open innovation : technology, market, and … 7 (2021) 1/104, pp. 1-22
This study collected literature on augmented reality (AR) from academic and patent databases to plot the historic development trajectory of AR and forecast its future research and development trends. A total of 3193 and 13,629 papers were collected from academic and patent databases,...
Persistent link: https://www.econbiz.de/10012493104
Cover Image
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Cover Image
The adoption of emerging technology-driven media innovations : a comparative study of the introduction of virtual and augmented reality in the media and manufacturing industries
Zabel, Christian; Telkmann, Verena - In: Journal of media business studies 18 (2021) 4, pp. 235-266
Persistent link: https://www.econbiz.de/10012801771
Cover Image
Fashion virtual reality in e-commerce
Piñas Parés, Maria; Cruz, Querubina de la; Sánchez, Laura - In: International journal of technology for business (IJTB) 2 (2020) 1, pp. 14-22
The Virtual Reality (VR) and Augmented Reality (AR) economic impact is expected to hit US$ 29.5 billion in 2020. Brands (Volvo / L'Oréal) and retailers (Carrefour / Lowe's) have built on-site VR facilities which offer more attractive shopping experiences than traditional environments. The...
Persistent link: https://www.econbiz.de/10012513158
Cover Image
Synergetic effects of network interconnections in the conditions of virtual reality
Kraus, Kateryna; Kraus, Nataliia; Shtepa, Olena - In: Journal of entrepreneurship, management and innovation … 17 (2021) 3, pp. 149-188
Persistent link: https://www.econbiz.de/10012621336