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Customer loyalty is a topic of great interest for marketing scholars due to its importance in gaining sustainable competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In order to improve the quantity and quality of...
Persistent link: https://www.econbiz.de/10012612045
This study establishes the relationship among three concepts (attachment, love, and engagement) that have attracted the … constructs actually exist: attachment and active engagement, with love being part of attachment (passion) or engagement (long …-term relationship). Thus, emotional attachment must be based on emotions that generate captivation. This admiration activates engagement …
Persistent link: https://www.econbiz.de/10012612047
the tourists and evoke positive attitudes towards enjoying nature. We present the Trekking Engagement Profile as a tool to … evaluate engagement factors of such guided tours, based on engagement research performed in a different domain, namely … evaluating engagement in museums and science centres. This tool shall strengthen the guides' soft skills and enable them to …
Persistent link: https://www.econbiz.de/10012612082
different strategies to improve students' engagement in the classes, including the use of online learning platforms. This study … documents students' experiences of the online discussion forum as a tool for strengthening their engagement in the Social …' engagement and learning in the courses, especially when reading and responding to colleagues' posts and relating topics to their …
Persistent link: https://www.econbiz.de/10012620407
, contributes to heightened employee engagement and lowered turnover intentions. The assumed relationships are tested in a …
Persistent link: https://www.econbiz.de/10012621800
Self-determination Theory (SDT), we intend to contribute to this research by investigating whether employee engagement … understand whether or not the strength of the relationship between employee engagement and employee proactivity is more for those … revealed that while employee engagement is a significant mediator in the relationship between interpersonal leadership and …
Persistent link: https://www.econbiz.de/10012657149
Employee intrapreneurial engagement is considered to be one of the fundamental initiatives that can help organisations … engagement initiatives would influence organisational survival. Few studies analyse how employee intrapreneurial engagement may …. However, the study indicated that fostering employees' intrapreneurial engagement have positive significant implications on …
Persistent link: https://www.econbiz.de/10012703490
motivation, engagement of employees, brand loyalty, and customer experience. This paper highlights the particular areas of …
Persistent link: https://www.econbiz.de/10012703627
. Die Teilnahme an den Friedensdemonstrationen und soziales Engagement für die Ukraine gingen für viele Menschen Hand in … - zeigt sich allerdings, dass das soziale Engagement etwas stärker entlang dieser Konflikte strukturiert ist als die … engagement in Germany in the context of the Ukraine war. Our findings, based on a quota-based sample, reveal a level of …
Persistent link: https://www.econbiz.de/10013418194
While the links between worker well-being and quit intentions have been well researched, most studies to date rely on a very narrow conceptualisation of well-being, namely job satisfaction, thus ignoring the documented multidimensionality of subjective well-being. This paper explores whether...
Persistent link: https://www.econbiz.de/10013427624