. The model shows the presence of a fundamental trade-off between platform engagement and user welfare. A higher weight … assigned to online social interactions such as likes and shares and to personalized content, increases engagement while having …

This research aims to analyze the feasibility of gamified applications as a tool to promote engagement and brand … engagement tools can have a positive impact on the brand attitude. On the practical side, it contributes as a consultation tool … for brands, application designers, and marketers when defining engagement strategies, allowing a better understanding of …

commitment and engagement, communication and relationships, personal characteristics and development, personal knowledge …

in deficient stakeholder engagement and a decreased likelihood of organizational change initiative success. Moreover, the …

game design principles to educational content. The purpose of the present paper is to assess and depict the engagement of … students in the field of economics and business in gamified learning and to understand the relationship between engagement and … to analyse engagement in gamified learning, we use Nicola Whitton's scale and employ an exploratory factor analysis on …

emissions when ownership by non-green funds changed. We find evidence that ownership and constructive engagement was more …

The purpose of this quantitative-deductive paper is to explore the link amongst customer satisfaction and engagement on … relationship on the dimensions of customer engagement. The three dimensions of customer engagement (contribution, consumption and … creation) were found to significantly influence repurchase intention. Finally, two dimensions of engagement (contribution and …