Introduction -- To the Farthest Country: When and Why Koreans Moved to Argentina -- The Host Country: Argentina -- From Agriculture to Apparel: The Entry of Koreans into the Argentine Garment Industry (1960s-1970s) -- From Production to Distribution: Expansion of the Korean Garment Business...

Purpose: This study aims to investigate the relationships among perceptions of advertising, sales promotions, brand prestige and brand love, as well as the development of passion-driven behavior among family restaurant customers. Based on the well-established framework of marketing mix elements...

Purpose: This research examines the role of corporate social responsibility (CSR) in the workplace and its impact on frontline employees’ work-related outcomes. Based on the CSR and human resource management literature, this research formulates and tests a model of perceived management...