We study a spatial competition model which is a variant of the celebrated Hotelling (1929) framework. One of the firm is a brick-and-mortar one while the other is on-line. Both firms sell the same product except that (constant) marginal costs may differ. Consumers going to the shop around the...

Greatest innovations in virtualization and distributed computing have accelerated interest in cloud computing (IaaS, PaaS, SaaS, aso). This paper presents the SaaS prototype for Customer Relationship Management of a real estate company. Starting from several approaches of e-marketing and SaaS...

Internet is in wine tourism sector, as in all other types of hospitality has changed the classic ways of doing business , and is used as a communication, transaction and distribution channel. Precisely because of the dependence of supply and information exchange in the production and...

The article deals with current knowledge of social media with the focus on social networks. Social media offer great opportunities for businesses. However, in order to use these new business channels in the most effective way, businesses need relevant information. The main purpose of this...

Currently, customers are the organizations "moving targets", compared with previous decades, meaning that markets no longer have a relatively stable structure, which is extremely dynamic, with segments and niches whose profile evolves. Thus, it seems justified that direct marketing is to attract...

ICT usage for communication and marketing activities can play important role in facilitating internationalization of firms, as well as being a source of competitive advantage of the enterprise in comparison to firms less advanced in ICT deployment. Main goal of the paper is to explore to what...

Desde que surgió Internet, hace menos de tres décadas, las empresas turísticas lo adoptaron rápidamente, debido a las ventajas potenciales que el nuevo sistema tenía, especialmente como medio de comunicación (Luque y Castañeda, 2007). Es sin duda el área de marketing dentro de las...

Traffic on the Internet is growing so rapidly that many companies have troubles in maintaining pace with the demands of visitors of their Web site. One of the most important usage of the Internet is, of course, in electronic business. Internet is consisted of computer and communication...

Data from 180 respondents indicated that there was a consistent attitude-action pattern which distinguished online shoppers from non-shoppers. Internet users showed a consistent pattern in seeking information from the Internet and making online purchases. While the predictors of purchasing 15...

Kommunikation im Internet -- Nutzungsmöglichkeiten von Online-Communities als Marketinginstrument -- Online-Marketing als Kommunikationsmedium mit jungen Zielgruppen -- Marketing gesetzlicher Krankenkassen -- StudiVZ als Kommunikationsmedium und Marketingplattform -- Marketing in studiVZ aus...