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Cross-cultural buyer behavior
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Advertising
48
Werbung
47
Consumer behaviour
32
Konsumentenverhalten
32
Advertising effects
29
Werbewirkung
29
USA
26
United States
26
Internationales Marketing
16
International marketing
15
Internet marketing
12
Online-Marketing
12
Brand management
11
Markenführung
11
Brand image
9
Markenimage
9
Corporate Social Responsibility
8
Corporate social responsibility
8
Theorie
8
Theory
8
Marketing management
7
Marketingmanagement
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EU countries
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EU-Staaten
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Multinationales Unternehmen
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Transnational corporation
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Bibliometrics
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Social web
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South Korea
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Standardisierung
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Südkorea
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Welt
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World
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Advertising regulation
4
Agriculture
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Aufsatz in Zeitschrift
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Collection of articles of several authors
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Sammelwerk
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Language
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English
174
Undetermined
60
Author
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Taylor, Charles Raymond
115
Taylor, Charles R.
70
Taylor, Charles Robert
38
Okazaki, Shintaro
16
Ko, Eunju
10
Lee, Doo-Hee
10
Mueller, Barbara
8
Sarstedt, Marko
7
Zou, Shaoming
7
Capella, Michael L.
6
Schwaiger, Manfred
6
TAYLOR, CHARLES R.
6
Kim, Juran
5
Kim, Kyung Hoon
5
Dahl, Stephan
4
Eagle, Lynne C.
4
Franke, George R.
4
Pelsmacker, Patrick de
4
Raithel, Sascha
4
Ringle, Christian M.
4
Sarkees, Matthew E.
4
Schlittgen, Rainer
4
Bowen, C. Luke
3
Choi, Yung Kyun
3
Costello, John P.
3
Doh, Jonathan P.
3
Kim, Dong Ryul
3
Kwak, Hyokjin
3
Lee, Jong-Ho
3
Lee, Jooyeon
3
Lee, Ki Hoon
3
Omura, Glenn S.
3
Osland, Gregory E.
3
Park, Myung Hwan
3
Puzakova, Marina
3
Sung, Heewon
3
Taylor, Ray
3
Wagner, Udo
3
Walsh, Michael G.
3
Yoon, Sukki
3
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International journal of advertising : the quarterly review of marketing communications
27
International journal of advertising : the review of marketing communications
25
Journal of business research : JBR
13
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Journal of advertising research
9
Journal of international marketing
8
Psychology & marketing
6
Advances in international marketing
5
Conference Board report
5
International marketing review
5
Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
American journal of agricultural economics
4
Journal of current issues and research in advertising
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
The SAGE handbook of marketing ethics
4
Advances in international marketing : a research annual
3
Cross-cultural buyer behavior
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Business Research
3
Journal of Consumer Affairs
3
Journal of advertising
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Measurement and research methods in international marketing
3
International advertising and communication : current insights and empirical findings
2
International marketing ; Vol. 2
2
Journal of Advertising Research
2
Journal of world business : JWB
2
New directions in international advertising research
2
Social and environmental issues in advertising
2
The journal of brand management : an international journal
2
Western journal of agricultural economics : WJAE
2
AFPC policy research report
1
AFPC policy working paper
1
AMS review : official publication of the Academy of Marketing Science
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising theory
1
Breaking new ground in theory and practice
1
Canadian journal of agricultural economics : CJAE
1
Digital advertising : theory and research
1
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Source
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ECONIS (ZBW)
169
OLC EcoSci
45
RePEc
11
USB Cologne (EcoSocSci)
5
Other ZBW resources
4
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11
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234
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11
Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
Saved in:
12
Over the top, connected, programmatic and addressable television! : what does it all mean? : definitions and a call for research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 343-344
Persistent link: https://www.econbiz.de/10012200255
Saved in:
13
Editorial : the importance of research by cross-national teams
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011687831
Saved in:
14
Editorial: Native advertising : the black sheep of the marketing family
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 207-209
Persistent link: https://www.econbiz.de/10011689770
Saved in:
15
Editorial: Where has the research on client–agency relationships gone? : the need for a deeper understanding of the future of account management
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 393-395
Persistent link: https://www.econbiz.de/10011707379
Saved in:
16
Editorial: how to avoid marketing disasters : back to the basic communications model, but with some update illstrating the importance of e-word-of-mouth research
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 515-519
Persistent link: https://www.econbiz.de/10011849091
Saved in:
17
Red Alert: on the need for more research on corporate social responsibility appeals in advertising : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 337-339
Persistent link: https://www.econbiz.de/10011881807
Saved in:
18
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
19
Generational research and advertising to millennials : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 165-167
Persistent link: https://www.econbiz.de/10011859256
Saved in:
20
Editorial : the London Olympics 2012 : what advertisers should watch
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 459-464
Persistent link: https://www.econbiz.de/10009581826
Saved in:
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